Who we are

Our brand

We strive to help customers get more from life with HASL Asia

Company background

HASL Asia enjoys a unique blend of Eastern and Western heritage inherited from our Mainland China and UK background

Awards and recognition

Heng An Standard Life Asia earns industry recognition for its professional services and products

What we offer

Investment-linked insurance plans

Our investment-linked insurance plan may help you capture market potential and cater for your insurance needs

OneFuture

CareMore

Enjoy peace of mind for you and your family with extensive health coverage

Refundable Critical Illness Insurance Plan

Help and support

Interest rate

Calculate the interest rate from a range of currencies and dates

Exchange rate

Calculate the exchange rate from a range of currencies and dates

Download hub

Access forms to switch policies, sign up for investments, change personal information

Payment methods

Choose your preferred way to pay for policies, investments, and more

FAQ

Need more clarity? Read our selected list of questions to guide your understanding

Go green

Go green, go paperless Support environmental friendliness by moving away from paper to electronic notices

Investment information

Professional investment management

Our investment-linked insurance plans offer a wide range of investment choices linked to underlying funds managed by reputable investment managers

Notice in relation to investment choices

Stay fully informed on your investments with the up-to-date notices

Our Investment Choices

Investment involves risks. Past performance is not indicative of future performance. For details of the risk factors, fees and charges of the plan, please refer to the offering documents of the relevant plan.

MoreAcademy

Hong Kong New Capital Investment Entrant Scheme

Committed to offering more with wealth-focused insurance solutions, catering to customers’ financial needs under the New CIES

Education series

Gain more understanding about your insurance with our guides, from basic principles to managing investments over the long term

Market watch

Follow trends and get the latest information about various industry sectors and behaviours

Glossary

A lexicon of insurance-related words to help aid your understanding

Careers

Digital Marketing Coordinator (12-month agency contract)

Job Type: Full Time Temporary
Job Function: Strategy & Digital

Purpose

To provide digital marketing support to our Strategy & Digital Department to walk into our digital transformation journey.

Core Responsibilities

AIGC (Artificial Intelligence Generated Content):

  • Design and execute AI-driven content to personalize customer interactions and improve engagement.
  • Collaborate with AI vendor to develop and deploy AI-generated content for marketing campaigns.
  • Ensure the quality and relevance of AI-generated content align with the company’s brand voice and objectives.

AI Tool:

  • Utilize Python for data analysis, automation, and developing marketing tools.
  • Use Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) to create and edit marketing materials.
  • Implement AI tools to enhance marketing processes, such as predictive analytics and customer segmentation.

Digital Campaign Supporting:

  • Assist in the planning and execution of digital marketing campaigns, including SEO and SEM
  • Optimize website content and structure to improve search engine rankings.
  • Manage Google Tag Manager (GTM) to track and analyse website performance and campaign effectiveness.
  • Collaborate with the marketing team to ensure cohesive and effective digital campaigns.

General:

  • Monitor and report on the performance of all digital marketing initiatives.
  • Use data-driven insights to refine and improve marketing strategies.
  • Work closely with internal teams and third-party creatives to produce marketing materials.
  • Coordinate with sales and customer service teams to align marketing efforts with business goals.
  • Perform ad hoc marketing projects as assigned.

Qualifications / Experience / Requirements

  • Bachelor's degree in Marketing or a related discipline.
  • Minimum of 2 years' experience in insurance, advertising & marketing, digital, or customer insight.
  • Strong analytical skills.
  • Proficient in computer skills, Excel, and report writing.
  • Self-starter, fast-learner, problem-solver, able to work independently.
  • Attention to detail, well-organized, and result-oriented.
  • An energetic team player with strong interpersonal and communication skills.

Reports To Role

Head of Strategy & Digital

To apply

We offer attractive salaries and excellent benefits.  

We value and promote diversity and equal opportunities in all aspects of our business. All resourcing will be carried out in line with our Company diversity policy.  

Any personal data we collect will only be used for recruitment purposes. We keep all applications confidentially on file for two years.

Useful links