Who we are

Our brand

We strive to help customers get more from life with HASL Asia


Company background

HASL Asia enjoys a unique blend of Western and Eastern heritage inherited from our UK and Mainland China background


What we offer

Investment-linked insurance plans

Our investment-linked insurance plan may help you capture market potential and cater for your insurance needs



Enjoy peace of mind for you and your family with extensive health coverage

Refundable Critical Illness Insurance Plan

Help and support

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Investment information

Professional investment management

Our investment-linked insurance plans offer a wide range of investment choices linked to underlying funds managed by reputable investment managers


Notice in relation to investment choices

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Our Investment Choices

Investment involves risks. Past performance is not indicative of future performance. For details of the risk factors, fees and charges of the plan, please refer to the offering documents of the relevant plan.



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Company background

Company background

More behind where 
we came from 

Heng An Standard Life (Asia) Limited ("HASL Asia") is a wholly-owned subsidiary of Heng An Standard Life Insurance Company Limited (“HASL”).

HASL is a 50:50 Sino-foreign joint venture business between abrdn plc in the UK and TEDA International Holding (Group) Company Limited in Mainland China.

Company background

About Heng An Standard Life (Asia) Limited

HASL Asia's presence in Hong Kong can be traced back to 1999 when it was established under the name of “Standard Life (Asia) Limited” and registered as an authorised insurer in Hong Kong. It was a wholly owned subsidiary of abrdn plc (previously named “Standard Life Aberdeen plc”) until June 2020 when it was sold to HASL with the strategic goal to align abrdn’s Hong Kong and Mainland China insurance businesses and create a single, stronger base for future development.

HASL is a 50:50 Sino-foreign joint venture business between abrdn plc in the UK and Tianjin TEDA International Holding (Group) Company Limited in Mainland China. This strong background creates a unique advantage for HASL Asia in Hong Kong leveraging on its heritage as part of a Sino-foreign joint venture insurance group.

Upholding the brand proposition, “Get more from life”, HASL Asia is committed to offering more to customers as the company benefits from the combined expertise in both investment-linked insurance and traditional life insurance to develop a wider suite of wealth-focused insurance products.

Based in Hong Kong with eyes on the Greater Bay Area and the regional markets, HASL Asia is well-positioned to deliver a more innovative and comprehensive range of products to meet customers’ diversified and evolving needs.

About Heng An Standard Life Insurance Company Limited

About Heng An Standard Life Insurance Company Limited

HASL was established in 2003. HASL is a 50:50 Sino-foreign joint venture business between abrdn plc (previously named “Standard Life Aberdeen plc”) in the UK and a state-owned financial services enterprise Tianjin TEDA International Holding (Group) Company Limited in Tianjin, Mainland China. 

In March 2019, HASL became the first joint venture company to receive the permission to establish a pensions insurance company in Mainland China.

HASL is committed to putting customer’s needs first. The company develops a wide range of individual savings and protection products, as well as group protection products, to meet customers’ various needs in different life stages. HASL attaches great importance to the cultivation of corporate culture, upholding the values of “integrity, stability and innovation”. HASL regards steady operation as the cornerstone of its business, and the company is committed to innovation in all aspects of business.

HASL distributes products through employed sales force, group insurance, banks and multiple channels. Currently, HASL owns 94 branches, sub-branches and sales offices throughout Mainland China in Tianjin, Qingdao, Beijing, Shandong, Jiangsu, Liaoning, Sichuan, Henan, Guangdong and Dalian.

HASL has received an A rating in Integrated Risk Rating (Classified Regulation) given by China Banking and Insurance Regulatory Commission for the 25th time in Q4 2021, showing recognition in the company’s risk management and reflecting the company’s solid progress in business development and robust risk and compliance management.

As at 31 December 2021, the registered capital of HASL was RMB 4.047 billion. HASL administered over RMB23.0 billion of assets, serving over 31 million customers in Mainland China.

About Tianjin TEDA International Holding (Group) Company Limited

About Tianjin TEDA International Holding (Group) Company Limited

Tianjin TEDA International Holding (Group) Company Limited (“TEDA International”) is a large state-owned enterprise running different financial businesses in Mainland China, which is a significant achievement of China’s reform strategy for the pilot zone in Binhai New Area, Tianjin. 

TEDA International has established a strong presence in the financial industry with extensive footprint across the industry. Its investments include Bohai Property Insurance Company Limited, Manulife TEDA Fund Management Company Limited, Tianjin Trust Company Limited and Lianhe Credit Information Service Company Limited, etc.

About abrdn plc

About abrdn plc

abrdn plc (“abrdn”) is structured around three vectors – Investments, Adviser and Personal – focused on the changing needs of its clients.

Across markets globally, abrdn builds investment solutions to enable clients to create more opportunities for their futures. 

It also provides technology and tools to support UK wealth managers and financial advisers, and its personal wealth business offers a range of services to help individuals in the UK plan financially secure futures.

abrdn plc manages and administers £542 billion of assets for clients, and has over 1 million shareholders. (Figures as at 31 December 2021)