工作類別: Full Time Temporary
職責: Strategy & Digital

To provide digital marketing support to our Strategy & Digital Department to walk into our digital transformation journey.

AIGC (Artificial Intelligence Generated Content):

• Design and execute AI-driven content to personalize customer interactions and improve engagement.
• Collaborate with AI vendor to develop and deploy AI-generated content for marketing campaigns.
• Ensure the quality and relevance of AI-generated content align with the company’s brand voice and objectives.

AI Tool:

• Utilize Python for data analysis, automation, and developing marketing tools.
• Use Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) to create and edit marketing materials.
• Implement AI tools to enhance marketing processes, such as predictive analytics and customer segmentation.

Digital Campaign Supporting:

• Assist in the planning and execution of digital marketing campaigns, including SEO and SEM
• Optimize website content and structure to improve search engine rankings.
• Manage Google Tag Manager (GTM) to track and analyse website performance and campaign effectiveness.
• Collaborate with the marketing team to ensure cohesive and effective digital campaigns.

General:

• Monitor and report on the performance of all digital marketing initiatives.
• Use data-driven insights to refine and improve marketing strategies.
• Work closely with internal teams and third-party creatives to produce marketing materials.
• Coordinate with sales and customer service teams to align marketing efforts with business goals.
• Perform ad hoc marketing projects as assigned.

• Bachelor's degree in Marketing or a related discipline.
• Minimum of 2 years' experience in insurance, advertising & marketing, digital, or customer insight.
• Strong analytical skills.
• Proficient in computer skills, Excel, and report writing.
• Self-starter, fast-learner, problem-solver, able to work independently.
• Attention to detail, well-organized, and result-oriented.
• An energetic team player with strong interpersonal and communication skills.

Head of Strategy & Digital

We offer attractive salaries and excellent benefits.  

We value and promote diversity and equal opportunities in all aspects of our business. All resourcing will be carried out in line with our Company diversity policy.  

Any personal data we collect will only be used for recruitment purposes. We keep all applications confidentially on file for two years.

FAQ

Email our recruitment team