Proactively Planning for Wealth Management and Upgrading Products and Services

Heng An Standard Life (Asia) Limited (“HASL Asia”, “the Company” or “We”) has announced its business performance for the first quarter of this year. Benefiting from the New Capital Investment Entrant Scheme (“New CIES”), data indicates that new business premiums for HASL Asia increased by 234% in the first quarter of 2025 compared to the same period last year. The Company currently holds a leading position in the single premium broker channel for investment-linked assurance scheme (“ILAS”), boasting a market share of nearly 50%^. Looking ahead, the Company anticipates that the continued implementation of the new CIES will further strengthen its business growth momentum. HASL Asia remains committed to the ILAS market, fully supports the new CIES, and actively collaborates with policies from the Hong Kong SAR government to enhance the advantages of Hong Kong's wealth management sector.

Olivia Liu, Chief Executive of HASL Asia, said: “We recognise the significant demand for asset allocation and flexibility among investment immigrant clients. As an approved investment tool, ILAS offers clients with diversified and customised financial solutions. Additionally, as a financial institution for investment immigrant clients, we provide straightforward and convenient services along with a comprehensive wealth management platform. The Company collaborates closely with multiple insurance brokers to better understand client needs and has established a dedicated client service team for the new CIES, ensuring comprehensive professional support and personalized service."

Ms Liu added, "Clients prefer insurance products that are transparent, pay monthly dividends, and provide stable returns. Currently, the Company offers 90 cash distribution investment choices on its platform, representing the largest selection of its kind in the market*. Furthermore, the Company is actively developing new integrated insurance, investment, and wealth solutions, including indexed universal life insurance products. These policies are linked to an index and generally provide capped returns along with minimum guaranteed returns, effectively meeting customers' needs for wealth protection and legacy planning."

HASL Asia is among the insurer in Hong Kong that offers the most investment-linked insurance investment choices*, with over 320 investment choices covering various asset classes*, including cash dividend, money market, and balanced investment choices. Available policy currencies include USD, HKD, EUR, GBP, JPY, AUD, and RMB.

_{^Based on the 2025 quarterly provisional statistics for long-term business released by the Insurance Authority (January to March 2025).
*Comparison based on data from existing insurers that still offer Investment-linked insurance products in the Hong Kong market, including investment choices. Data as of 31 July 2025.
For details about HASL Asia, please visit the following website: https://www.hengansl.com.hk}