For immediate release

Heng An Standard Life (Asia) Limited (“HASL Asia” or “the Company”), formerly known as Standard Life (Asia) Limited (“Standard Life Asia”), has launched its new brand and a new health insurance plan today. The Company has entered a new chapter after the completion of sale of Standard Life Asia by Standard Life Oversea Holdings Limited, a wholly owned subsidiary of Standard Life Aberdeen plc (“SLA”), to Heng An Standard Life Insurance Company Limited (“HASL”) on 30 June 2020. 

The new HASL Asia brand is born with unique advantages that arise from being part of HASL, a 50:50 Sino-foreign joint venture insurance company between Standard Life Aberdeen plc in the UK and Tianjin TEDA International Holding (Group) Company Limited, a state-owned financial services enterprise in Mainland China. 

Along with the launch of the new brand, HASL Asia will introduce a new health insurance product, “CareMore – Refundable Critical Illness Insurance Plan” that provides protection against 3 common critical illnesses, including cancer, heart attack and stroke, with flexibility in tailoring insurance options and up to 100% premium refund*. It can serve as either a basic protection plan or a supplementary plan to increase customers’ existing coverage. To celebrate the launch of the first health insurance plan under the new brand, 3 months of premium will be waived* and a free dietitian consultation* will be offered upon successful application during promotion period. 

Commenting on the launch of the new brand, Mr Zhenyu Liu, Chairman of HASL Asia, said, “HASL Asia enjoys a unique blend of Western and Eastern heritage inherited from our UK and Mainland China background. As a subsidiary of HASL which business continues to go from strength to strength, HASL Asia is well positioned to grow and play a key role in our group’s strategy to tap into the lucrative market in the Greater Bay Area.”

Ms Olivia Liu, Chief Executive of HASL Asia, added, “The brand launch turns a new chapter for the Company. Upholding the brand proposition, ‘Get more from life’, HASL Asia is committed to offering more to customers as the company benefits from the combined expertise in both investment-linked insurance and traditional life insurance to develop a wider suite of ‘wealth and health’ insurance products to cater for customers’ diversified and evolving needs.” 

*Subject to terms and conditions.

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